How to market architectural illustration during a recession

Recession is when your neighbor loses his job. Depression is when you lose yours… Ronald Reagan.

Times are tough right now in the architectural world. No one is building and no one is investing in architecture. You drive down the street and see the four office buildings that have your 3drenderings in front of it, empty.  Is this the beginning of the end?

I think not. Even though development is slowing down, why should the need to market it. I would think just the opposite. Doing architectural illustration in Phoenix, Arizona for the past 7 years, we’ve seemed to have our work handed on a silver platter. There was so much construction going on that we never needed to do anything to get more than enough work to keep a zillion people busy.  I would say now would be a good time to strike. Just because someone isn’t handing you work left and right, doesn’t mean that there isn’t any. I think we just need to be a little more aggressive.  Here are a couple pointers to get you though a recession.

Stay focused, stay positive. I know in a recession people get really negative. You hear talk, your colleagues get laid off or go bankrupt. But seriously, does a negative attitude really help. Better yet, maybe we shouldn’t spend 23 out of 24 hours blaming the government. Lets be proactive people, not retroactive. Keep a positive attitude, no one has ever succeeded with a negative one.

Use Connections and networking. I found networking to be the most useful tool in a business. People aren’t going to freak out if you call up and get the 411 on there company situation or if you ask them if they need any 3d renderings, 2d graphics, elevations or colored site plans.

Maybe you should give a discount. Seriously, $3000.00 for one 3d rendering. We all know it doesn’t take that long for architectural illustration, and if you have a high overhead, maybe its time to cut back. Ive seen what some people charge in architecture, and although that seemed reasonable  in 2001, its not so reasonable now.

Bottom line, if you have a good 3d rendering that is realistically priced, you should be able to keep afloat in a recession. Put some elbow grease into marketing, pride into your work and a positive attitude.

Our website is: http://www.endisine3d.com

Starting a company in 3d graphics

My company is called endisine3d, Inc. We specialize in 3d architectural illustration, 3d renderings, colored site plans and elevations.  After working in an architecture firm that will remain nameless, I realized that it seemed ridiculous that I should be working for the man and making peanuts. I was seeing what was being billed to the client per hour and what I was making and so I figured, I can do this.

In 2001, I started my company while still working at the architecture firm. My game plan was to find some clients and then, when I couldn’t stand working 16 hours a day, I would quit the firm. This lasted about 4 months. After a triple shot latte and 5 hours of sleep, the boss called me into the office and asked if I was on something. I said, yes, a triple latte. I proceeded to tell him that I was starting my own gig and quiting his. This wasn’t going as planned. I jumped the gun and gave him my two weeks.

Crap, what did I do? I barely had enough clients to tide me over and now I quit my job. Anyway, to make a long story short, starting a business isn’t for everyone, I had to borrow, beg and steal to make it work and now, in 2008, I’m still doing well as a business owner.

I think that this is a good business because not many people do it and a lot of people need it. Also you don’t have to charge too much when you are starting out because its mostly your time that you are billing out. Yes, you do need software (which is expensive) and equipment but I think most people in this industry are overcharging. I also think you need to be really good at creating graphics and very detailed. It’s important to have pride in your work.

So that is pretty much where I am in 2008. Since the market is slow right now, I’m going to be writing about stuff I know in this business, software, hardware, tips, tricks, websites, etc, until we get out of this recession and start building again!

Our website is: http://www.endisine3d.com