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Come check out http://www.texturefly.com to get your masked images for compositing, 3d entourage, clipart,  and stock photos. We have over 50 new images, including tree images, car images, people textures and plant images. We are also adding new stuff everyday so don’t forget to register for an account so that we can update you with out product updates newsletter.

Texturefly has been a dream of mine for a long time. After working in the industry for 12 years, I realized the real shortage of masked images available to architectural illustrators and artists alike. I noticed I was seeing the same textures and images in everyone’s rendering in every state. We all know how long it takes to shoot, airbrush, cut and edit these images, and finding the time to start this endeavor hasn’t been easy. I have been cutting out my own trees, cars, and plants since 2001 and like to think that these images will give you a little more variety so that your 3d renderings or whatever you decide to use them for will be unique and your photocompositing enjoyable. Don’t forget to check back periodically. New items go up everyday! And sign up for our newsletter for email updates.

Happy halloween from Texturefly!

How to market architectural illustration during a recession

Recession is when your neighbor loses his job. Depression is when you lose yours… Ronald Reagan.

Times are tough right now in the architectural world. No one is building and no one is investing in architecture. You drive down the street and see the four office buildings that have your 3drenderings in front of it, empty.  Is this the beginning of the end?

I think not. Even though development is slowing down, why should the need to market it. I would think just the opposite. Doing architectural illustration in Phoenix, Arizona for the past 7 years, we’ve seemed to have our work handed on a silver platter. There was so much construction going on that we never needed to do anything to get more than enough work to keep a zillion people busy.  I would say now would be a good time to strike. Just because someone isn’t handing you work left and right, doesn’t mean that there isn’t any. I think we just need to be a little more aggressive.  Here are a couple pointers to get you though a recession.

Stay focused, stay positive. I know in a recession people get really negative. You hear talk, your colleagues get laid off or go bankrupt. But seriously, does a negative attitude really help. Better yet, maybe we shouldn’t spend 23 out of 24 hours blaming the government. Lets be proactive people, not retroactive. Keep a positive attitude, no one has ever succeeded with a negative one.

Use Connections and networking. I found networking to be the most useful tool in a business. People aren’t going to freak out if you call up and get the 411 on there company situation or if you ask them if they need any 3d renderings, 2d graphics, elevations or colored site plans.

Maybe you should give a discount. Seriously, $3000.00 for one 3d rendering. We all know it doesn’t take that long for architectural illustration, and if you have a high overhead, maybe its time to cut back. Ive seen what some people charge in architecture, and although that seemed reasonable  in 2001, its not so reasonable now.

Bottom line, if you have a good 3d rendering that is realistically priced, you should be able to keep afloat in a recession. Put some elbow grease into marketing, pride into your work and a positive attitude.

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